In the world of today‘s technology, video rules. However, to connect effectively with your viewers, you require more than exceptional sound and pictures. Online subtitle services get your content watched, listened to, and impactful for an international audience. If you’re a business owner, marketer, or content creator, subtitles can give a tremendous kick to your video viewing.
Why Subtitles Matter in Video Engagement
People consume video content on the go—on social media, streaming platforms, and websites. But here’s the challenge: Not everyone watches with sound on. In fact, 85% of Facebook videos are watched on mute (Digiday). Without subtitles, you’re missing a huge chunk of potential viewers.
1. Increases Watch Time and Retention
Viewers will watch a video longer if it has subtitles. Research at Plymouth University established that individuals are better at remembering information when they read and hear it at the same time. This indicates that subtitled videos are not only watched for longer but are better remembered.
Example: A travel company ran an ad campaign with beautiful imagery and a strong message. The engagement rate was low at first. When subtitles were added, watch time rose by 40%, and conversions doubled. Subtitles were able to capture attention and keep viewers until the call to action.
2. Expands Audience Reach Globally
Subtitles eliminate language barriers. With CCJK translation solutions, brands can localize content for Chinese, Japanese, and Korean markets two of the biggest consumers of video in the world. By providing translated subtitles, you access new markets and grow your audience exponentially.
Case Study: A US-based company that specializes in e-learning introduced online subtitling services and CCJK translation services to their video courses. In just six months, the company witnessed 300% higher enrollments of international students. Localized subtitles enabled non-English speakers to access their content, driving sign-ups and user engagement.
3. Improves Social Media Performance
Social media platforms prefer more engaging videos. Because most individuals scroll through their feeds in public, subtitles help them remain interested even without sound. Instagram, TikTok, and LinkedIn experience increased completion for subtitled videos.
Example: A beauty blogger experimented with two versions of a makeup tutorial: one subtitled and one unsubtitled. The subtitled version accumulated 25% more likes and shares, which demonstrates that subtitles lead to engagement and content sharing.
4. Enhances SEO and Discoverability
Search engines cannot view videos but can read words. Adding transcripts and subtitles enables your video to rank better on Google and YouTube. Greater visibility equals more conversions and engagement.
Pro Tip: Insert keywords such as “online subtitling services“ in your video subtitles. This draws onlookers seeking similar content and enhances your ranking for search engines.
5. Increases Accessibility and Compliance
In the United States, the Americans with Disabilities Act (ADA) requires accessibility for online content. Offering subtitles makes your videos accessible to the hearing-impaired community. This not only increases engagement but also keeps you out of trouble with the law.
Case Study: One corporate training company inserted subtitles onto all of its internal video content. The outcome? A 50% boost in staff engagement and appreciation from hearing-impaired staff members. Accessible content benefited the company as well as its employees.
Final Thoughts
Subtitling online is no longer a choice it‘s a game-changer in video engagement. Whether you are reaching out to a global community with CCJK translation services, enhancing accessibility, or enhancing social media performance, subtitles truly impact.
Desire to make the most of your video? Use high-quality online subtitling services today and see your engagement increase.
